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The idea is only the beginning.
For more than 25 years, I've built companies and brands, shaped editorial voices, produced films and commercials, and brought people together around live experiences. Some projects need a single sharp story. Others need a creative vision, a team, and a plan to bring a whole new platform to life. I enjoy both.
What I do
Creative Strategy
Positioning, campaign concepts, messaging, editorial platforms, and the thinking that connects the work to its audience.
Writing & Editorial
Features, interviews, scripts, brand narratives, executive thought leadership, and publications with a clear voice.
Production & Experiences
Commercials, short films, branded series, podcasts, and live events developed with the right collaborators from concept through delivery.

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